What is an Aparthotel? Defining the "2-in-1" Living Concept Leading the Market at CityHouse
In our 12-year journey of creating living spaces, CityHouse has witnessed a powerful transformation in the accommodation market. While the early stages were dominated by traditional serviced apartments, since 2018, the Aparthotel model has emerged as the "backbone" of our development strategy, opening a new era of convenience and professionalism.
Aparthotel – Where Convenience Meets Professionalism
Following the success of the initial Serviced Apartment model (2013 - 2017), CityHouse quickly recognized a shifting tide: business travelers and short-term tourists were no longer satisfied with the cramped confines of standard hotel rooms. They gravitated toward well-equipped apartments featuring private kitchens and spacious living rooms, while still demanding privacy and standardized services.
This prompted CityHouse to accelerate the Aparthotel (Apartment + Hotel) model. It is the perfect intersection: granting guests the keys to a true "home" while providing peace of mind through professional management, 24/7 reception, and premium service standards.
The "Aparthotel Chapter" and the Strategic "Staycation" Turning Point
The period from 2018 to 2025 is regarded as the golden era of the Aparthotel model at CityHouse. This was the moment we redefined the urban accommodation market through deep personalization within every design concept.
In particular, we must highlight the historic "breakthrough" of CityOasis. This was the pioneering project that unlocked the "Staycation" (vacation on-site) trend within the CityHouse ecosystem. Nestled in the bustling heart of District 1, CityOasis proved that an Aparthotel is more than just a place to reside—it is a sanctuary for rejuvenation.
The success of CityOasis transformed "Aparthotel" into the core definition of our brand's identity. Customers began to seek out CityHouse not only for convenience but for the emotional resonance and the "hidden getaway" experience right within the city. This became our strongest foundation, allowing us to gain a profound understanding of guest psychology before ascending to even higher milestones in the future.
Video: A Virtual Tour of a CityHouse Aparthotel
A Diverse and Identity-Rich Aparthotel Ecosystem
The success of this era is vividly reflected in our buildings, each possessing a unique "personality" where every guest can find a reflection of themselves:
-
CityHouse – Atelier Thao Dien: Where sophisticated luxury meets timeless classical elegance.
-
CityHouse – Kim Nguyen: A tranquil sanctuary; a familiar anchor for those constantly on the move.
-
CityHouse – Ariosa: A "Rustic Philosopher" nestled within a heritage heartland.
-
And many other CityHouse destinations spanning across key economic and tourism hubs, including District 1, District 2, District 3, Phu Nhuan, and Tan Binh.
To CityHouse, an Aparthotel is more than just a business model—it is a journey of nurturing the living experience with heartfelt dedication.
Closing a prolific chapter of the Aparthotel journey, CityHouse is now turning a new page for both Aparthotel and Hybrid Hotel concepts—redefining the essence of "Living" and "Experience."
2026 marks a transformative year in CityHouse’s industry mindset, giving rise to the "Hybrid Hotel" philosophy.
